Dec 05 | by Natasha
2013 is shaping up to be a pretty busy one for Rih Rih. In addition to her Diamonds World Tour, kicking off March '13 in North America, she'll be hard at work on her new American show "Styled To Rock."
It was just announced today that Rihanna will be starring and producing the fashion reality series for the STYLE network. And if the name sounds familiar, it's because it is. Rihanna did the same fashion reality show over in the UK earlier this year for one of the British networks. But after it got less than stellar reviews, ratings & viewers, it came to an end.
Now, she's got a second shot to make it work here in the US.
The show is slated to premiere in 2013 as an hour-long 10-episode series. Twelve up-and-coming designers, hand-picked by Rihanna, will be given the opportunity of a lifetime to create unique fashion pieces for A-list celebrity talent.
“Fashion has always played an integral part in my life and career,” said Rihanna. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.’
As for how this reality series will go down exactly, according to the press release:
Rihanna will personally select the 12 designers who will compete for the coveted opportunity to dress some of the biggest names in entertainment. To help the designers reach their ultimate artistic potential, Rihanna will enlist the guidance of top experts from the fashion industry to serve as mentors. Each week, challenges will push the designers to their creative limits when they are tasked with styling an A-list star. Each week’s celebrity guest will determine which designer best achieves their vision – and advances to the next week of competition. Faced with the threat of elimination, the remaining designers must meet with the mentors to discuss where they fell short and ultimately who will be sent home. In the end, one designer will be named the winner of “Styled to Rock.”