Compton, California's Kendrick Lamar initially rapped as K. Dot and released a series of mixtapes under that name. A 2011 concert with Dr. Dre, Snoop Dogg, and Game found the trio dubbing him "The New King of the West Coast," something Dre endorsed again by signing Lamar to his Aftermath label. His official debut, Good Kid, M.A.A.D City, landed on Aftermath a year later, with guest shots from MC Eiht, Drake, and Dr. Dre. ~ Andy Kellman, Rovi
Contemporary R&B singer and songwriter K. Michelle signed to Jive in 2008, releasing a pair of singles ("Self Made," "Fakin' It") that brushed the charts soon after. During 2010, "Fallin'" and "I Just Can't Do This" performed better on the R&B charts, and she also featured on tracks by R. Kelly, Juicy J, and Ruben Studdard. By 2012, she had signed to appear on the VH1 reality show Love & Hip Hop: Atlanta, and she inked a contract with Warner Bros. soon after.