Call him Snoop Lion! The D-O-G-G- has officially changed his name for the sake of his Reggae music career.

The 40-year-old rap star announced his new name via Twitter, “Sendin the positive vibes all around!!! Jahh!!! Rastafari!!!” He also shared a link to his new reggae song “La LaLa.”

The new jam stays true to reggae roots and features rising singer, Jovi Rockwell. Snoop Lion sings over the slow-turning, Jamaican-colored record player. The music video gives us a nostalgic feel of the old school reggae tunes.

Snoop is so dedicated to the new name, he even created a Twitter, Tumblr and Facebook account for his alter ego. So far, the fans’ reactions on social media has been more than amusing:

@FunkButcher: HHAHAHAHAHAHAHAH SNOOP DOGG IS CHANGING HIS NAME TO SNOOP LION AND RELEASING A REGGAE ALBUM!! ….IM NOT JUST DEAD..IM CREMATED!!

LISTEN TO HIS FIRST RAGGAE SONG: